The Challenge
Bright Health was disrupting the health insurance industry with a tech-first approach to healthcare. As the company expanded rapidly into new markets, they needed mobile applications that could handle complex healthcare workflows while remaining intuitive for everyday users.
The challenge: build apps that made health insurance actually usable—from finding doctors to understanding benefits to managing claims—all while meeting strict healthcare compliance requirements.
Our Approach
- Mobile Team Leadership: Built and led the mobile engineering team through critical growth phase
- Cross-Platform Development: Delivered native iOS and Android apps with shared business logic
- Healthcare Integration: Connected to provider networks, claims systems, and member databases
- User Experience Focus: Simplified complex healthcare concepts into intuitive mobile experiences
- Compliance & Security: Implemented HIPAA-compliant data handling throughout the app
Architecture
flowchart TB
subgraph Apps["DocSquad Apps"]
iOS[iOS]
Android[Android]
Web[Web]
end
subgraph Backend
BFF[C# BFF]
Rails[Ruby on Rails API]
end
subgraph Auth["Authentication"]
B2C[Azure B2C]
SAML[SAML SSO]
end
iOS & Android & Web --> BFF
BFF --> Rails
BFF --> B2C
B2C --> SAML
Results
The mobile platform became a key differentiator for Bright Health:
- Launched apps supporting rapid expansion into new markets
- High app store ratings reflected improved member experience
- Reduced call center volume as members self-served through the app
- Contributed to company growth through Series C funding
- Established mobile development practices that scaled with the organization
DocSquad App
