The Challenge
Williams Sonoma operates multiple premium home goods brands—Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Rejuvenation, and Mark and Graham. Their web platform needed to serve millions of customers across all brands while maintaining security, performance, and consistent user experience.
The challenge was modernizing their Java/Spring MVC stack, improving authentication systems, and implementing proper CI/CD practices to enable faster, more reliable deployments.
Our Approach
- Authentication Architecture: Redesigned authentication systems for improved security and user experience across all brand properties
- Spring MVC Development: Built and maintained web and mobile web applications on their Java/Spring MVC platform
- CI/CD Implementation: Established continuous integration and deployment pipelines following industry best practices
- Cross-Brand Platform: Shared architecture supporting distinct brand experiences while maintaining code quality
- Mobile Web Optimization: Responsive experiences optimized for mobile shoppers
Multi-Brand Architecture
flowchart TB
subgraph Brands["8 Retail Brands"]
WS[Williams Sonoma]
PB[Pottery Barn]
PBK[PB Kids]
WE[West Elm]
Other[+ 4 More]
end
subgraph Platform["Shared Platform"]
Auth[Authentication]
Spring[Spring MVC]
end
WS & PB & PBK & WE & Other --> Auth
Auth --> Spring
Results
The platform improvements delivered measurable impact:
- Strengthened authentication security across all brand properties
- Reduced deployment friction through automated CI/CD pipelines
- Improved developer velocity with standardized build and deploy processes
- Maintained platform stability serving millions of customers
- Enabled consistent feature rollouts across 8 retail brands
pie showData
title Brand Portfolio
"Williams Sonoma" : 25
"Pottery Barn" : 30
"West Elm" : 20
"PB Kids/Teen" : 15
"Other Brands" : 10
