What is Amplitude?
Amplitude is a product analytics platform that helps teams understand user behavior, measure engagement, and make data-driven decisions. It provides powerful tools for tracking user journeys, analyzing retention, and optimizing product features.
Why We Use Amplitude
Amplitude provides deep insights into product performance:
- Behavioral Analytics: Understand how users interact with your app
- Funnel Analysis: Identify drop-off points in user journeys
- Cohort Analysis: Compare behavior across user segments
- Retention Tracking: Measure and improve user retention
- A/B Testing Integration: Analyze experiment results
Our Amplitude Implementation
We integrate Amplitude for comprehensive product analytics:
- Event Taxonomy: Well-structured event naming conventions
- User Properties: Meaningful segmentation attributes
- Flutter SDK: Native integration with proper lifecycle handling
- Data Governance: Consistent tracking across platforms
- Dashboard Design: Actionable metrics and visualizations
Data-Driven Development
Amplitude enables our development process:
- Validate feature impact with data
- Identify user pain points and opportunities
- Measure conversion funnel performance
- Track feature adoption and engagement
- Support product decisions with evidence
