Waste Connections

The Challenge

Waste Connections is the third-largest waste management company in North America, operating through 250+ local subsidiaries. Each subsidiary needed its own branded mobile app for customer service—scheduling pickups, managing accounts, paying bills—but building 250+ separate apps was impossible.

The challenge: create a single platform that could serve all subsidiaries with their own branding while sharing core functionality, and deliver a working prototype in just 90 days.

Our Approach

White-Label Architecture: Single codebase supporting 250+ branded deployments
Multi-Tenant Backend: AWS infrastructure handling requests for all subsidiaries
Geospatial Integration: Location-based service area detection and routing
Payment Processing: Integrated billing and payment for customer accounts
Rapid Prototyping: Production-ready prototype delivered in 90 days
Team Training: Knowledge transfer to internal development team

Architecture

flowchart TB
    subgraph Brands["250+ Subsidiary Brands"]
        B1[Brand A]
        B2[Brand B]
        B3[Brand C]
    end

    subgraph Platform["White-Label Platform"]
        FF[Flutter App]
        BFF[Dart BFF]
    end

    subgraph Infra["Infrastructure"]
        ECS[ECS Fargate]
        FS[(Firestore)]
        ES[(Elasticsearch)]
        S3[S3 Assets]
    end

    subgraph CI["CI/CD"]
        CM[Codemagic]
    end

    B1 & B2 & B3 --> FF
    FF -->|read| FS
    FF --> BFF
    BFF --> ECS
    ECS -->|write| FS
    ECS --> ES
    ECS --> S3
    CM -->|read theme| FS
    CM -->|build| B1 & B2 & B3

Results

The white-label platform transformed Waste Connections' digital customer experience:

Single codebase serving 250+ subsidiary brands
Production-ready prototype delivered in 90 days
7M+ customers gained access to self-service capabilities
Complete AWS infrastructure with geospatial indexing
Internal team trained and equipped to continue development
Platform positioned for rollout across all subsidiaries

gantt
    title 90-Day MVP Delivery
    dateFormat X
    axisFormat %s
    section Platform
        Architecture Design    :0, 14
        Flutter App Dev        :14, 59
        AWS Infrastructure     :19, 59
        White-Label System     :44, 74
        MVP Launch            :milestone, 90, 0

Industry Leaders

Aaron Bradley

Senior Vice President – Performance Optimization at Waste Connections

Eric Hansen

Senior Vice President – Chief Information Officer at Waste Connections