PlanetOut

Lead Software Engineer at the largest LGBTQ+ online community of its era, building platforms that connected millions of users worldwide.

Social Media San Francisco, CA
Millions Users
/
LGBTQ+ Community
/
Lead Engineer
/
San Francisco Based
PlanetOut

The Challenge

PlanetOut was the largest LGBTQ+ online community in the world during its peak, providing news, entertainment, and social connection to millions of users. The platform needed to scale while maintaining the trust and safety of a community that depended on it.

The challenge: build and maintain platforms that could handle millions of users while fostering meaningful community connection.

Our Approach

  • Lead Engineering: Led software engineering for core platform features
  • Scale: Built systems handling millions of active community members
  • Community Features: Developed social features enabling connection and engagement
  • Content Platform: Supported news and entertainment delivery to the community

Platform Architecture

flowchart TB
    subgraph Users["Community Members"]
        Members[Millions of Users]
    end

    subgraph Platform["PlanetOut Platform"]
        Social[Social Features]
        Content[News & Entertainment]
        Forums[Community Forums]
        Profiles[User Profiles]
    end

    subgraph Backend["Backend Systems"]
        DB[(User Database)]
        CMS[Content Management]
        Search[Search Engine]
    end

    Members --> Social & Content & Forums
    Social --> Profiles
    Profiles --> DB
    Content --> CMS
    Forums --> Search

Results

The platform served as a vital resource for the LGBTQ+ community:

  • Supported millions of users seeking community and connection
  • Built features that enabled meaningful social interaction
  • Maintained platform reliability for a community that depended on it
  • Gained experience building social platforms at scale

More Client Work

— Building solutions across industries

Amazon

Web developer for Amazon.fr launch, traveling to Seattle to learn templating systems and training international teams.

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Grindr

Rescued failing infrastructure serving 5.8M daily users, leading complete Ruby-to-Java rewrite that contributed to $608M acquisition.

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Tesco / Dunnhumby

Pioneered Flutter adoption in strategic partnership with Google, building the HuYu consumer insights app on Firebase.

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NBCUniversal

Architected fully automated video quality control pipeline using AWS serverless, replacing manual QC processes.

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Waste Connections

Architected white-label platform serving 250+ subsidiaries, delivering production-ready prototype in 90 days.

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Roto-Rooter

Rescued failing mobile project, delivering dual-platform launch in 90 days now serving 100K+ monthly users.

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Bright Health

Achieved single-codebase consistency across iOS, Android, and Web for DocSquad telehealth serving 500K+ members.

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Digital Turbine

Built serverless content API with NLP services and recommendation engines reaching 800M+ devices globally.

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Pigeon Healthcare

Rescued telehealth platform, reducing infrastructure costs 70% and consolidating three codebases into unified Flutter solution.

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Williams Sonoma

Built web applications and authentication systems on Java/Spring MVC platform serving 8 premium retail brands.

Read case study

Amazon

Web developer for Amazon.fr launch, traveling to Seattle to learn templating systems and training international teams.

Read case study

Grindr

Rescued failing infrastructure serving 5.8M daily users, leading complete Ruby-to-Java rewrite that contributed to $608M acquisition.

Read case study

Tesco / Dunnhumby

Pioneered Flutter adoption in strategic partnership with Google, building the HuYu consumer insights app on Firebase.

Read case study

NBCUniversal

Architected fully automated video quality control pipeline using AWS serverless, replacing manual QC processes.

Read case study

Waste Connections

Architected white-label platform serving 250+ subsidiaries, delivering production-ready prototype in 90 days.

Read case study

Roto-Rooter

Rescued failing mobile project, delivering dual-platform launch in 90 days now serving 100K+ monthly users.

Read case study

Bright Health

Achieved single-codebase consistency across iOS, Android, and Web for DocSquad telehealth serving 500K+ members.

Read case study

Digital Turbine

Built serverless content API with NLP services and recommendation engines reaching 800M+ devices globally.

Read case study

Pigeon Healthcare

Rescued telehealth platform, reducing infrastructure costs 70% and consolidating three codebases into unified Flutter solution.

Read case study

Williams Sonoma

Built web applications and authentication systems on Java/Spring MVC platform serving 8 premium retail brands.

Read case study

Building Community Platforms?

We create social platforms that bring people together.

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