The Challenge
Sensis operated Australia's iconic Yellow Pages and White Pages directories, serving as the country's primary local search platform. As the internet transformed how people found businesses and services, Sensis needed to evolve from print to digital.
The challenge: build digital platforms that could match the reach and reliability Australians expected from their trusted directory services.
Our Approach
- Directory Systems: Built systems powering Yellow Pages and White Pages online
- Search Technology: Developed search capabilities for local business discovery
- Scale Engineering: Handled traffic from millions of Australian users
- Digital Transformation: Helped transition traditional directory services to digital platforms
Architecture
flowchart LR
subgraph Sources["Data Sources"]
Print[Print Directory]
Biz[Business Listings]
end
subgraph Platform["Digital Platform"]
Index[(Search Index)]
API[Search API]
end
subgraph Channels["User Channels"]
YP[Yellow Pages Web]
WP[White Pages Web]
Mobile[Mobile Apps]
end
Print --> Index
Biz --> Index
Index --> API
API --> YP & WP & Mobile
Results
The platform served as Australia's gateway to local business:
- Powered digital Yellow Pages for millions of users
- Enabled local business discovery across Australia
- Supported the digital transformation of iconic directory brands
- Gained experience with large-scale search and directory systems
mindmap
root((Sensis Platform))
Yellow Pages
Business Search
Local Discovery
White Pages
People Search
Address Lookup
Scale
10M Monthly Users
2M Listings
